New York State Marketing Toolkit
To enhance your branch’s reach and impact, a strategic marketing approach can help build awareness, foster connections, and engage new members. By strategically using storytelling, educational outreach, and cause-driven events, your branch can attract passionate, mission-aligned members and build an engaged community dedicated to advancing gender equity. Here are some key ideas to amplify your branch's programs.
To enhance your branch’s reach and impact, a strategic marketing approach can help build awareness, foster connections, and engage new members. By strategically using storytelling, educational outreach, and cause-driven events, your branch can attract passionate, mission-aligned members and build an engaged community dedicated to advancing gender equity. Here are some key ideas to amplify your branch's programs.
Official Brand Guidelines, Logos, and Assets
AAUW Color Palette
Hex #0B2346
RGB R11 G35 B70
CMYK C84 M50 Y0 K73
Hex #3380CD
RGB R51 G128 B205
CMYK C75 M38 Y0 K20
Hex #99C8F8
RGB R153 G200 B248
CMYK C38 M19 Y0 K3
Hex #FF7D45
RGB R255 G125 B69
CMYK C0 M51 Y73 K0
Hex #C23A09
RGB R194 G58 B9
CMYK C0 M70 Y95 K24
Recommended Platforms
Canva is a free, online, graphic design software that makes it easy to create beautiful posters, fliers, social media graphics, slideshows, programs, leaflets, and even videos and websites!
Squarespace is an all-in-one, easy-to-use, drag-and-drop website creation platform. Squarespace offers domain names, hosting, web design, email campaigns, and 24 hour customer service.
Squarespace is an alternative all-in-one platform that also offers domain names, hosting, web design, email campaigns, and 24hr customer service. Wix is slightly more sophisticated than Squarespace and can be used to achieve greater customization and enhanced functions.
Branding
Create an Online Presence: Set up a dedicated branch website to showcase your mission, programs, and events. A well-organized site gives potential members and partners a clear way to learn more and stay connected.
Leverage Social Media: Utilize social media platforms like Facebook, Instagram, and LinkedIn to share updates, promote events, and engage followers. Regular posts featuring branch news, achievements, and upcoming programs can increase visibility and attract diverse audiences.
Leverage Email Newsletters and Updates: Use regular, engaging email newsletters to keep current and potential members updated on branch activities, achievements, and calls for action. Include quick “get involved” ideas, links to recent research, and features on AAUW’s funding impact on women’s education.
Highlight Impact Stories: Showcase personal stories from AAUW scholarship recipients, branch members, and community partners who have benefited from AAUW programs. Real-life success stories resonate deeply and can help illustrate AAUW’s tangible impact on advancing gender equity.
Host Public Events: Plan events open to the community—workshops, speaker panels, and networking meetups—that spotlight your branch’s initiatives and encourage broader community involvement. Public events not only enhance awareness but also help prospective members experience your branch’s mission firsthand.
Offer Value-Driven Membership Events: Host events specifically designed to attract prospective members, such as open houses, info sessions, or "bring-a-friend" gatherings. Offering exclusive content, like a lecture from a prominent female leader or a discussion on pressing gender equity issues, can encourage new attendees to join.
Celebrate Notable Dates: Organize events around important dates for gender equity, such as Equal Pay Day, International Women’s Day, and Women’s History Month. These occasions are natural touchpoints for engagement and provide a way to attract people interested in supporting AAUW’s mission.
Engage Young Professionals: Design events and initiatives geared toward younger members and recent graduates, such as professional development workshops, networking events, or leadership training. Emphasize how AAUW membership can support early career development while fostering a commitment to equity.
Form Partnerships: Build relationships with local organizations, businesses, and institutions. Collaborative efforts can expand resources, increase event attendance, and open doors to new communities aligned with AAUW’s values.
Engage Local Colleges, Universities, and Alumni Associations: Build partnerships with local universities and alumni networks to spread the word about AAUW’s scholarship programs and gender equity initiatives. Consider presenting workshops, collaborating on research events, or holding scholarship information sessions on campus.
Create and Distribute Literature: Produce clear, compelling informational brochures and flyers to distribute at events, community centers, and public venues. Physical materials can be effective in introducing your branch to people who may not be active online.
Run Gender Equity Advocacy Campaigns: Host advocacy events or campaigns that spotlight gender equity issues relevant to your community, such as pay equity, educational access, or workplace rights. Promoting AAUW’s mission as a strong advocate for these issues can attract those passionate about making a difference.